Customer Defection Essay - 712 Words

MKT 711 9/4/2012 1. The purpose of the study dealt with customer defection. It talks about how the customers are slowly not becoming as loyal as they use to be. They seen a pattern after five years, the customer does not stay loyal to the company. There are different stages of the process of losing loyal customers and keeping them. Loyalty and profits, the more the customer is worth the more profits come out of it because the longer the customer stays. Failure, the employee learning the instructive steps on their own and leaving. Core customers, this is hard to determine but the best way to determine it is to ask who the most loyal and most profitable to you? 2. I think the article represents a conceptual study. The author†¦show more content†¦The customer only learns throughout the process with the company until they become knowledgeable to do it on their own. 4. Implications for future research would be to do a more quantitative study. This way they can mesh together the concepts of the research and the new quantitative numbers in order to show the CEO’s and companies why they should follow the plan and this is what needs to be done to become successful with keeping their customers. Once that process is done they then can expand that to become more qualitative. Then they will have answers from every angle, from concepts to numbers and the quality of the situation. 5. Marketing as we know it deals with identifying and meeting hum and social needs. In a short definition â€Å"meeting needs profitably†. The findings in the article helped pertain to Marketing because when worrying about the value of the customer and their certainty of the value of creation. Marketing is all about getting the name out there and making it profitable. Without the loyal customers then the product/profit is not marketable and will not make money. When establishing the relationship between the customer and employer/employee is when more successful opportunities from within the company. When losing customers, then the company doesn’t learn to try and build their relationship in other ways. I agree with the finding of the article and theShow MoreRelatedProduct Needs Wants Expectation : Mac Book Keeping A Notebook Small And Light Means Yanking Essay1446 Words   |  6 Pagesuseful features online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives. we all need to understand that all software is imperfect and prone to bugs. On the other hand, though, we as customers have legitimate expectations. 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